Adwords & Analytics

Google:

"The Google Analytics Individual Qualification (IQ) is a proof of proficiency in Google Analytics. After passing the Google Analytics IQ test, you'll be effective at leveraging Google Analytics within your organization and helping others to do the same. An in-depth, step-by-step curriculum is provided free of charge from Google to help you prepare for the test.
Taking and passing the Google Advertising Professional Exam is one of our requirements needed to become a Qualified professional and receive the Qualified Google Advertising Professional Logo. If you're not interested in attaining Qualified status, then the only reason to take the exam is to simply test and prove your understanding of AdWords."